I wish I could take credit for this brilliant idea, but alas I cannot. I got it from Byrdie, who got it from Youtuber Aly Art.  I am just doing my part to spread the word on this life changing hack. It is so simple, and yet it makes such a huge difference you will be shocked when you try it. I'll do my best to describe it, but best bet is just to watch the quick video I made (or any of the other videos #copycat) because it's really simple once you see it.

Here's what you do:
Take any mascara that has soft bristles. It will not work with those plastic brush heads.
As you draw the wand from the tube, press one side firmly against the lip - scraping off all the mascara. You'll be left with one side that has almost no mascara, and one side with a lot of mascara.
Using the loaded side, apply a fair amount of product to just the tips of the lashes.
Then, use the clean side to sweep from the roots through the tips of the lashes, smoothing out any lumps and leaving behind longer, thicker, plusher lashes than you've ever experienced before.